The Skinny on Email Campaigns

You may have heard some of these buzzwords recently from Marketing and Online service providers: Drip email campaigns Email funnels Automated follow up emails Email Auto-Responders But what is it all about and what makes sense for your business? Let’s take a step back and get some clarity on this wishy washy world of automated […]

You Need This Secret Weapon in Your Toolkit Now!

Wouldn’t you like to boost your brand, foster trust in your practice, improve your SEO and increase your social media engagement? The secret to meeting all these goals can be found in the resource many marketers leave untapped. User-generated content is content produced by unpaid contributors. User-generated content can be photos, social media posts, tweets, […]

Get on Track with Influencer Marketing in 2017

Social media timelines can feel flooded with paid advertisements these days and many consumers are beginning to block out the artfully crafted ads brands work diligently to create. While paid advertisement remains to be an effective digital marketing tool, many companies are learning that influencer marketing could be the wave of the future for digital […]

Are Facebook Groups Your Untapped Marketing Resource?

As users gravitate to more authentic experiences when interacting with businesses on social media, it may be time to think further than your Facebook Business Page with your marketing strategy. Over 50 million businesses are posting and engaging on Facebook and the fight to be noticed is tougher than ever. The potential to reach your […]

Micro Moments: What You Need to Know Now to Capture Your Audience

Consumers have become all but completely mobile-centric, giving businesses an incredible amount of opportunities to reach them. Google has been dedicated to maximizing mobile experiences, and their recent concept of micro-moments is creating even more ways to consider how you are meeting your potential customer’s needs and providing valuable content. Micro-moments occur when customers turn […]

Four Reasons Why You Should Be Direct Messaging on Twitter

The numbers have proven Twitter to be one of the best platforms for businesses attempting to reach and connect with their audiences. Over 300 million users log in to Twitter each month, so the probability of reaching your target market is high and reaching them is just the tip of the iceberg. When Twitter users […]