Senior Living Facilities Can Establish Trust & Transparency with These 6 Content Marketing Tips

Selecting a senior living facility can be a daunting decision, filled with concerns ranging from mixed emotions to finances. Establishing trust, transparency and top-notch expertise is crucial for senior living facilities. This is where content marketing becomes a vital tool. By creating valuable and informative content, senior living facilities can build brand awareness, establish themselves […]

The Crucial Role of Marketing in Hospital Virtual Care Success

Last year, nearly a quarter of U.S. patients used telehealth services – a dramatic increase from pre-pandemic utilization of 5%.1 It’s a trend that the healthcare industry predicts will continue, and for good reason: Patients like it. While patient demand for hybrid care grows, many hospitals struggle to fully capitalize on the opportunity. The right […]

Why Content Marketing Is Crucial for Hospitals

The backbone of any successful marketing strategy is not outreach, but content. You may be able to pinpoint exactly where your target audience lives online, but without compelling content, those efforts will likely go to waste. Why? Because patients are less likely to engage with something that doesn’t directly address their needs. If you’re not […]

Moneyball For Your Dental Practice

Day 2 / ROF Schedule Rates: How many of your consults book to come back to hear the treatment plan? This is the best stat available to determine the effectiveness of the consult process for the office. Patients are never more motivated to come in for a Report of Findings than at the end of […]

Coronavirus Update: A Letter From Our President

We are experiencing an unprecedented time in healthcare. The unfolding drama around the coronavirus has the potential to significantly impact practices who aren’t prepared and proactive around what to expect over the next coming weeks/months. This also provides a great opportunity for you to connect with new patients through a few, easy-to-do activities. This is […]

Coronavirus Update: How Will It Affect Your Elective Procedures?

The potential risk of a coronavirus pandemic is gripping the country (and the world). Grocery stores are rationing or running out of supplies like face masks and cleaning agents. The media is providing constant updates to the public about the latest number of infections and deaths from the novel strain of the virus and those […]