Retaining Your Healthcare Customers: Strategies for Contract Renewal Success

In the fiercely competitive healthcare industry, did you know that acquiring a new customer can cost five times more than retaining an existing one? For healthcare vendors, ensuring your customers renew their contracts is not just beneficial—it’s essential. Your existing customers are your most valuable assets. Unless they’re truly dissatisfied, it’s significantly easier to retain […]

Coronavirus Update: A Letter From Our President

We are experiencing an unprecedented time in healthcare. The unfolding drama around the coronavirus has the potential to significantly impact practices who aren’t prepared and proactive around what to expect over the next coming weeks/months. This also provides a great opportunity for you to connect with new patients through a few, easy-to-do activities. This is […]

Coronavirus Update: How Will It Affect Your Elective Procedures?

The potential risk of a coronavirus pandemic is gripping the country (and the world). Grocery stores are rationing or running out of supplies like face masks and cleaning agents. The media is providing constant updates to the public about the latest number of infections and deaths from the novel strain of the virus and those […]

The Power of the Front Desk

For most cash-paid services, success relies on connecting with new patients – patients who have no previous experience with the office. They are coming in cold, having responded to an ad online or a direct mail piece. They are feeling a mix of nervousness, excitement, and hope. Your front desk staff sets the tone for […]

The Importance Of Team

As business leaders, we spend our time focusing on what the future of our business or practice needs to look like. Though we may be thoroughly deep in the weeds, we are also paying attention to what next month and next year need to look like – “Are we going to expand our services? Do […]

Building a Resilient New Patient Funnel

I am blessed to spend a lot of time building out marketing strategies for practices across the country. I really enjoy the work and feel like I can add a lot of value in a fairly quick conversation, based on the fact that I have the opportunity to see so many practices across the country […]