Becoming Local-Famous

If you’ve ever met a celebrity, you’ve probably had an odd experience – despite never having met this person in your life, you felt like you knew them. Why is that? Because we see these people on TV, online, or hear their voice on radio so frequently, we feel like we know them even though […]

Patient Testimonials

The Power of Patient Testimonials There are few assets more valuable than a strong patient testimonial to recruit new patients to your practice. In fact, a survey by BrightLocal showed that 80% of consumers trusted online recommendations as much as personal recommendations. Prospective patients look to see if they will “fit” into a practice long […]

Getting Social Media Advertising Right.

There is a lot of confusion about how to put together incredible patient recruitment campaigns on social media. Some people underestimate its complexity – thinking that it only requires a few button clicks to put something together. Others think it’s one step short of alchemy. The truth is somewhere in the middle. A strong patient […]

When Your Sales Drop…What To Do About It (Part 2)

When You Sales Drop… What To Do About It (Part 2) On the first part of this series, we reviewed the first step in fixing your sales stats, which is focus first on your purpose. Getting back to your “Why”. The next step in this process is communication. It’s HOW you communicate the purpose and […]

When Your Sales Drop… What To Do About It (Part 1)

When You Sales Drop… What To Do About It (Part 1) What I want to do on this email is give you an action plan, to improve your sales, conversions or case acceptance rates. (To do that, I’ll need 2 articles) But first tell me if this sounds familiar… Dr. Smith has a pretty successful […]

Guess Who’s Back….1000% ROI with Google Adwords

Well guess who’s back and making a solid go at it. It’s our old friend Google Adwords!!! You remember that platform, right? With everyone over on Facebook and Instagram; it’s easy to forget one of the solid staples of digital marketing: Google Search & Google Adwords. I wanted to share with you some of the […]