Effective Dental Marketing: Its About Patients Not Leads
As I talk with dental practices daily, the conversation inevitably turns to securing more dental patient leads. How many are there, how qualified are they, where are the coming from, etc. I thoroughly enjoy these conversations, but I want to change the discussion a bit. Instead of focusing on dental patient leads, I’m focusing on […]
Making Patient Financing For Dental Implants Easy
Patient financing is one of the greatest challenges for dental implant practices. Unfortunately, there is a correlation between a patient’s need for implants and the ability to pay for care – those in greatest need often have the fewest financial resources. This is a source of consistent frustration for many offices. In fact, every day […]
3 Ways to Get More Airway Patients for Your Practice Through Digital Marketing
Airway dentistry is the fastest growing field in dentistry today. One of the keys to building and sustaining a successful airway practice is to create a steady stream of new patients seeking care. To do that, the practice needs to develop multiple channels of patient recruitment. There are three types of patients that can be […]
How Brad Pitt Can Help You Grow Your Dental Practice
The movie Moneyball centers on how Billy Beane (played by Brad Pitt) utilized data to reinvent the Oakland A’s baseball team. Based on the true story of the A’s 2002 season, Beane and A’s General Manager Peter Brand used statistics and analytics to figure out the best players for the team, instead of the intuition […]
Why Facebook Sucks for Dental Implant Marketing
Marketing for dental implants on Facebook used to be so easy. Simply throw together an ad with a picture of a person missing a tooth, post it on the social platform, turn the dials to only show the ad to people with a household income high enough to afford the care, and then wait for […]
5 Keys To Using Digital Marketing To Grow Your Dental Implant Practice
Two years ago, marketing for a dental implant practice was easy. Simply put a couple of ads on Facebook, target the correct income demographics, and high-quality implant patients found your practice. Unfortunately, Facebook has changed their system so you can no longer target potential implant patients based on income. That’s made it much more difficult […]