New Marketing Trends You Should Definitely Watch

Life moves fast, but life in the internet age moves at warp speed! It can be difficult to keep up with all of the new tools and innovations available to help market your brand, especially while managing your current efforts. Although it may be a daunting task, it’s important to stay abreast of what’s current […]

Breaking the Fourth Wall with Your Social Media Posts

The number of your Facebook page likes is growing, and your followers on Twitter and Pinterest are greater than ever, when it comes to growing a social media audience, it seems you’re doing something quite right. But, you still feel like you’re playing to a packed house with no applause following your performance and no […]

Are Your Social Media Pages Anti-Social?

Social media and digital communication are here to stay, so there is no way to avoid promoting your brand and business online. Being present in the social networking community is essential to building more meaningful connections with your target audience, but the information on how businesses should interact on social media can be more guesswork […]

Choosing the Best Font for Your Marketing Emails

The number of choices can be overwhelming, but when selecting the right font for your email communications, it’s wise to avoid the fancy scripts to make sure your message is well received. Most email clients take the guesswork out of this choice by offering a default font like Helvetica and Arial for each new email […]

Google Customer Match: The New Wave in Targeting Ads

Google is maximizing the potential of your email list building efforts with Customer Match. The Customer Match product was released last year to give digital marketers the opportunity to use customer-owned data to target their Google ads more efficiently and increase the potential for customer engagement. Customer Match is an AdWords remarketing list builder that […]

Three Questions You Should Consider Before Launching Your Content Marketing Campaign

In a world full of constant social media chatter, content marketing allows businesses to foster an authentic customer experience and connect on a unique level that distinguishes you from your competition. Digital marketing is moving into an era where content reigns supreme above all other efforts to grow and engage an audience so, the strength […]