The New Way to Leverage KOLs in MedTech Marketing

For decades, healthcare innovators have leveraged partnerships with key opinion leaders (KOLs) to accelerate brand awareness and drive medtech sales. Conferences and trade shows served as the hub for new technology and groundbreaking innovations, with KOLs standing front and center promoting the latest and greatest products and services. This strategy was so effective that medtech […]

Launching Success: Optimizing Your Go-to-Market Strategy

For many, the path from development to commercialization is rife with hidden roadblocks and pitfalls at every turn. No matter how game-changing your solution is, it will never make it into the hands of clinicians without a robust go-to-market (GTM) strategy. Set your launch up for success by leveraging these five steps: Step 1 | […]

Breaking Down Digital Engagement Metrics for Healthcare Decision-Makers

Picture this: your medical device marketing team has spent weeks crafting perfectly worded messaging, beautifully designed graphics, and a fully optimized landing page with a fantastic user experience. You launch your campaign and wait patiently for the leads to start pouring in. Except…they don’t. What happened? Where did your efforts miss the mark? The unfortunate […]

Search Engine Optimization for Medical Device Companies

Lead generation involves more than launching an ad campaign or networking at a conference. What countless medical device companies overlook is the crucial stepping stone to successful lead gen efforts: an optimized website. While every outreach tactic and campaign helps move leads through the pipeline, the one strategy that gives prospects one last push across […]

2024 Guide to Pipeline Success for Revenue Cycle Companies

Healthcare is growing more complex by the minute, creating an even steeper slope for practices seeking to manage their revenue cycles in-house—that’s why 61% of providers plan to either begin or expand partnerships with RCM vendors.1 On the surface, this is good news for RCM companies. The real challenge, however, lies in the oversaturation of […]

Growing a MedTech Company During an Economic Downturn

Heading into 2024, the question facing medtech innovators across the country is: how do we stay afloat and hit sales goals despite economic headwinds? While recession may be top of mind for company leaders across all industries, the healthcare sector is traveling down a separate path with diverse economic roadblocks and hidden barriers to growth. […]