MedTech Marketing Resources

Proven Strategies for Healthcare Innovators Seeking Growth

Case Studies, Industry Insights & Digital Marketing Tips

Explore client success stories, white papers and other industry resources from Jairus.

How Jairus Partnered with a U.S.-Based Medical Device Company to Increase Engagement Amount Specialty Clinicians Case Study

How Jairus Partnered with a U.S.-Based Medical Device Company to Increase Engagement Among Specialty Clinicians

How Jairus Helped a Medical Device Company Improve Awareness and Drive Action for Provider and Patient Audiences Case Study

How Jairus Helped a Medical Device Company Improve Awareness and Drive Action for Provider and Patient Audiences

How a U.S.-Based HealthTech Company Leveraged a Robust Thought Leadership Strategy to Fill Their Sales Pipeline and Drive Future Revenue Growth Case Study

How a U.S.-Based HealthTech Company Leveraged a Robust Thought Leadership Strategy to Fill Their Sales Pipeline and Drive Future Revenue Growth

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology Case Study

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology

The Buyer’s Perspective White Paper

The Buyer’s Perspective: Understanding the Healthcare Purchasing Process

Playbook for Revenue Cycle Growth

Playbook for Revenue Cycle Company Growth

On-Demand Webinar & Video Library

On the Blog

Stay in the loop on best practices and key strategy shifts to build practice awareness and drive new patient demand.

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B2B / MedTech

From Search to Sales: The Role of AI in MedTech Marketing and Revenue Growth

A man and woman in scrubs are examining a tablet together, discussing information displayed on the screen.

B2B / MedTech

NPI Targeting: How MedTech Companies Can More Effectively Reach Clinicians Through Digital Marketing

Aerial perspective of a group of people engaged in teamwork, working on documents and digital devices at a shared workspace.

B2B / MedTech

Win Before the RFP: How to Shape Buyer Criteria with Strategic Marketing

Collaboration between sales and marketing teams in MedTech RFP process

B2B / MedTech

Bridging the Gap: Sales and Marketing Alignment in RFP-Driven Healthcare Sales

Medical technology marketing strategy aligned with RFP lifecycle phases

B2B / MedTech

The Medtech Leader’s Guide to Winning RFPs

Tray of surgical tools for a medical procedure, used in discussions about tariffs and hospital supply chain costs

B2B / MedTech

How Tariffs Are Reshaping Medical Device Marketing—And What to Do About It

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