MedTech Marketing Resources

Proven Strategies for Healthcare Innovators Seeking Growth

Case Studies, Industry Insights & Digital Marketing Tips

Explore client success stories, white papers and other industry resources from Jairus.

The Buyer’s Perspective White Paper

The Buyer’s Perspective: Understanding the Healthcare Purchasing Process

Playbook for Revenue Cycle Growth

Playbook for Revenue Cycle Company Growth

Coming to America: Top Commercialization Strategies for Entering the US Market White Paper

Coming to America: Top Commercialization Strategies for Entering the US Market

RCM Pipeline Case Study

How a Revenue Cycle Company Leveraged Thought Leadership to Fill Their Pipeline and Drive Sales

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

How a patient-centered RCM company partnered with Jairus to build more efficient sales pipelines

How a patient-centered RCM company partnered with Jairus to build more efficient sales pipelines

On-Demand Webinar & Video Library

On the Blog

Stay in the loop on best practices and key strategy shifts to build practice awareness and drive new patient demand.

Aerial perspective of a group of people engaged in teamwork, working on documents and digital devices at a shared workspace.

B2B / MedTech

Win Before the RFP: How to Shape Buyer Criteria with Strategic Marketing

Collaboration between sales and marketing teams in MedTech RFP process

B2B / MedTech

Bridging the Gap: Sales and Marketing Alignment in RFP-Driven Healthcare Sales

Medical technology marketing strategy aligned with RFP lifecycle phases

B2B / MedTech

The Medtech Leader’s Guide to Winning RFPs

Tray of surgical tools for a medical procedure, used in discussions about tariffs and hospital supply chain costs

B2B / MedTech

How Tariffs Are Reshaping Medical Device Marketing—And What to Do About It

Key Opinion Leader in medtech digital marketing evolution

B2B / MedTech

Reimagining Key Opinion Leaders’ Role in Modern Medtech Marketing

A woman sits at a desk, focused on multiple computer monitors displaying and online meetings and data.

B2B / MedTech

The Power of Educational Content: Driving Medtech Sales in a No-Access World

Insights

Find Out Why We’re So Passionate About Healthcare

Solutions

Learn How a CRM Can Help Build Your Sales Pipeline