A better way to engage healthcare decision-makers.
MedTech Marketing, Healthcare Technology Marketing, & Medical Device Marketing Agency
We help MedTech companies more effectively reach providers and other healthcare decision-makers in:
The focus that Jairus has on the healthcare industry was a big deciding factor. There was a pretty immediate trust because they understand the nuances of marketing for a med device company. It was easy to feel like Jairus is part of our internal team.”
Who We Help Grow
Discover how we’ve helped companies like yours solve pain points and increase growth
Medical Device Companies
Life Sciences Companies
Healthcare Tech Companies
Medical RCM Companies
Biotechnology Companies
Dental & Dental Specialty
Orthodontics Practices
Hospitals & Health Systems
SNFs & Assisted Living Facilities
Surgical Practices
Learn more about who we work with and the solutions we offer by scheduling a discovery call.
MedTech Marketing Client Success Stories
How a patient-centered RCM company partnered with Jairus to build more efficient sales pipelines
An innovative revenue cycle management company struggled to differentiate their value propositions to prospects in a segmented field of medicine, which in turn led to a low volume of prospect conversations and a lengthy sales cycle. Learn how Jairus helped overcome those challenges in this case study.
How a U.S.-based medical device company doubled down on digital with Jairus and won big with revenue growth
A leading medical device company faced sales barriers with its premier diagnostic product in the orthopedic space, including limited provider access and stagnant sales. In this case study, discover how Jairus solved both.
How a medical device company used content to launch a new product line and drive 7-figure revenue in 6 months
With a small sales team and few sales resources, the client was unable to efficiently reach a large volume of clinician prospects, which meant a prolonged product launch and slow revenue growth. Learn how Jairus helped them change that trajectory.
Meet Jairus founder, Scott Alexander
About a decade ago, I had the great fortune to launch an insulin pump for Medtronic. We launched in 55 countries and generated $500 million in revenue in the first year. I can remember all the steps that went into the launch – months of work crafting messaging and designing collateral. It was an incredible experience and we had a great outcome, but I was left with this gnawing feeling – which of my work actually helped to produce value for the company and which was wasted? I had a similar feeling when I was the VP of Marketing at Mercy/ROi, an innovative player in the healthcare supply chain industry. In fact, this is the fundamental question for medical device marketers.
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Four years ago, I bought a digital marketing firm focused on direct-to-patient marketing for healthcare providers. We then built a B2B framework on top of the organization to take those capabilities and focus them on doctors, nurses, and other healthcare decision-makers. For the first time, we’ve created the ability to watch marketing campaigns in real-time and see whether they are actually driving prospect engagement and opportunities for increased revenue.
It’s exciting to come full circle to solve a problem that I felt so acutely, a problem that marketers across the globe have wrestled with since the dawn of time – which of my efforts are driving results, and how much did I contribute to the team’s success? If you’re interested in learning if that framework makes sense for your MedTech company, let us know. I’d love to learn more about the work you’re doing.
The B2B Healthcare Marketing Strategy You Need
Jairus offers an innovative sales enablement model, communicating your message online to target audiences (like doctors, healthcare administrators, or patients) to supplement MedTech sales team efforts. From go-to-market strategies and medical device launch plans to physician adoption and patient engagement, we’re a full-service agency committed to helping medical device, healthtech and life sciences companies like yours change the world – and their bottom line.
On-Demand Webinar & Video Library
Gain visibility into your sales and marketing process, access key healthcare decision-makers, and drive predictable growth with a proven system for healthcare innovators. Schedule a discovery call to find out if Jairus is the right fit for your medical device, healthtech or life sciences company.
