B2B Healthcare
Marketing Resources
Growth marketing for healthcare innovators.
Case Studies & Industry Insights
Explore client success stories, white papers and other industry resources from Jairus.
How a medical device company used content to launch a new product line and drive 7-figure revenue in 6 months
3 Things You May Be Getting Wrong With Your MedTech Sales Strategy in 2023
How a U.S.-based medical device company doubled down on digital and won big with sales growth
How a patient-centered RCM company partnered with Jairus to build more efficient sales pipelines
Why MedTech companies should embrace Direct-To-Patient outreach in 2023
On the Blog
Stay in the loop on best practices and key strategy shifts to build practice awareness and drive new patient demand.
Secrets to Getting Access to Decision Makers Like It’s 1999
MedTech companies are facing major roadblocks in generating demand for their new technologies. Gone are the days of...
Three Characteristics of Successful MedTech Companies
Over the past two years, my company, Jairus Marketing, has worked with dozens of medical device, healthcare IT, and...
Medical Device Success podcast: Innovating physician marketing
In today’s crowded media marketplace, there are hundreds of options for placing your marketing budget, and it can be...
Kim Kardashian Fame for MedTech
Kim Kardashian is famous for being famous. It’s the fact that she’s seen on magazines, TV, and online continuously...
No more tradeshows?
If you’ve been in medical device sales or marketing for any period of time, you’ve been to more tradeshows than you...
As Post-COVID Sales Calls Dwindle, Here’s How We Survive
There are “fluke” outbreaks that fade out of our historical consciousness soon after they pass, and then there are...
