B2B Healthcare
Marketing Resources
Case Studies & Industry Insights
Explore client success stories, white papers and other industry resources from Jairus.
How a U.S.-based medical device company doubled down on digital and won big with sales growth
How a patient-centered RCM company partnered with Jairus to build more efficient sales pipelines
Why MedTech companies should embrace Direct-To-Patient outreach in 2023
On the Blog
Stay in the loop on best practices and key strategy shifts to build practice awareness and drive new patient demand.
MedTech Marketing: Push vs. Pull
Trying to find better ways to inspire engagement with your brand? Remember this simple fact: no one wants to be told...
Kim Kardashian Fame for MedTech
Kim Kardashian is famous for being famous. It’s the fact that she’s seen on magazines, TV, and online continuously...
As Post-COVID Sales Calls Dwindle, Here’s How We Survive
There are “fluke” outbreaks that fade out of our historical consciousness soon after they pass, and then there are...
No more tradeshows?
If you’ve been in medical device sales or marketing for any period of time, you’ve been to more tradeshows than you...
Medical Device Success podcast: Innovating physician marketing
In today’s crowded media marketplace, there are hundreds of options for placing your marketing budget, and it can be...
Adapt Your Go-To-Market Strategy to Succeed Post-Pandemic
Healthcare business practices have evolved. Face-to-face interaction is no longer the leading sales tactic, and...
