MedTech Marketing: Push vs. Pull

Trying to find better ways to inspire engagement with your brand? Remember this simple fact: no one wants to be told what to do. In other words, your target audience does not want to be pushed towards contacting you — they want to be pulled. The most effective marketing strategies in the healthcare industry are […]

Adapt Your Go-To-Market Strategy to Succeed Post-Pandemic

Healthcare business practices have evolved. Face-to-face interaction is no longer the leading sales tactic, and MedTech companies must adapt to the reality of unreachable decision-makers. With stagnant sales pipelines and restricted access to countless providers, healthcare innovators are scrambling to find new ways to generate leads. ‍Digital Opens Doors  Digital marketing paves the way for […]

Life Science Marketing: Harnessing the Power of Social Media Platforms

Are your healthcare executive prospects now working from home? Are your target accounts denying access to non-patients? It’s a tough place to be. Thankfully, social media and an omni-channel marketing approach can help with that. Digital marketing centers around understanding where your customers are and putting your message in front of them — doctors and […]

Secrets to Getting Access to Decision Makers Like It’s 1999

MedTech companies are facing major roadblocks in generating demand for their new technologies. Gone are the days of catching doctors scrubbing in for surgery — and the endless sales opportunities that followed. In this new age of medtech sales, many are wondering if we will ever have the same access to decision-makers that we did […]

Three Characteristics of Successful MedTech Companies

Over the past two years, my company, Jairus Marketing, has worked with dozens of medical device, healthcare IT, and medical service companies in this new era of business. There are three things that separate the companies that are succeeding from those that are struggling. These three characteristics will help your MedTech company take flight and […]

Medical Device Success podcast: Innovating physician marketing

In today’s crowded media marketplace, there are hundreds of options for placing your marketing budget, and it can be challenging to sort through the clutter to identify the best channels for your specific target audience. It’s widely recognized that social and digital platforms offer great ROI with effective targeting strategies and the ability to pinpoint […]