Three Characteristics of Successful MedTech Companies

Over the past two years, my company, Jairus Marketing, has worked with dozens of medical device, healthcare IT, and medical service companies in this new era of business. There are three things that separate the companies that are succeeding from those that are struggling. These three characteristics will help your MedTech company take flight and […]

Medical Device Success podcast: Innovating physician marketing

In today’s crowded media marketplace, there are hundreds of options for placing your marketing budget, and it can be challenging to sort through the clutter to identify the best channels for your specific target audience. It’s widely recognized that social and digital platforms offer great ROI with effective targeting strategies and the ability to pinpoint […]

Kim Kardashian Fame for MedTech

Kim Kardashian is famous for being famous. It’s the fact that she’s seen on magazines, TV, and online continuously that makes people interested in her and demand to know more about her. Her ascension to media maven is tied to her adept usage of social media to build an audience of followers, whose hunger then […]

No more tradeshows?

If you’ve been in medical device sales or marketing for any period of time, you’ve been to more tradeshows than you can recall. We’ve all experienced the hours of standing around on concrete floors having the same conversation over and over with unqualified prospects who are barely pretending to be interested in what you have. […]

As Post-COVID Sales Calls Dwindle, Here’s How We Survive

There are “fluke” outbreaks that fade out of our historical consciousness soon after they pass, and then there are globally disruptive events like the COVID-19 pandemic, which is sure to produce a loud and clear paradigm shift that changes the world permanently. Expert projections as to what a post-COVID-19 landscape will look like vary slightly, […]

Why Digital Moves Matter for Your Sales Team’s Bottom Line

When it comes to the sales process, context is crucial for success. The same message can land several different ways depending on where, how, and how often it is presented. Selling to prospects in person, like the medical device industry and many others do consistently, addresses some of these highly valuable contextual points, but not […]