In today’s crowded media marketplace, there are hundreds of options for placing your marketing budget, and it can be challenging to sort through the clutter to identify the best channels for your specific target audience.
It’s widely recognized that social and digital platforms offer great ROI with effective targeting strategies and the ability to pinpoint success with robust metrics. But do those opportunities translate to successful B2B outreach, especially for niche audiences such as physicians? In today’s post-pandemic world, the answer to that question – how to effectively reach medical providers – has become more critical than ever.
Scott Alexander, CEO of iVelocity Marketing and Jairus Physician Micro-Marketing, recently shared insights into that question and others related to targeting physicians on the Medical Device Success podcast.