Is Google’s New Ad Layout Impacting Your Marketing Results?

As of last year, Google searches completed on mobile devices significantly eclipsed the number of searches initiated on desktops. Google’s continued efforts to optimize the mobile experience and keep up with users’ changing needs is impacting desktop displays in a major way. The ads users normally saw to the right of their desktop searches have […]

It’s Time to Talk About Content Marketing

Stop thinking of content marketing as an optional part of your marketing strategy. This essential marketing tool could make the difference in your efforts to connect with your target market and engage your customer. As more businesses use digital marketing to build their brand, it becomes increasingly difficult to stand out from the crowd. Reliable, […]

Is There Too Much Competition For Your Business to Get in the SEO Game?

Launching an SEO strategy is something many business owners lack the time to do. You’re busy running your business, and you know how important SEO can be as an integral part of your marketing efforts. Yet, in a field of constantly evolving SEO strategies, how can you stay ahead of your competitors? Maybe it is […]

Tips to Bring a New Staff Member Up to Speed Quickly

When you are a busy business owner, manager, or supervisor of any kind, then getting a new employee trained properly and then ramping them up to the desired production level cannot happen fast enough. It can be difficult for many people in management positions to balance the desire to get a high production level out […]

5 Tricks to Break Through Roadblocks to Your Inner Creativity

We have all experienced times when we can’t seem to get much done and everything seems difficult. Our brain feels sluggish and all we can think about is getting home to the TV so you can drift off into a comfortable vegetative state. In fields that require a lot of creativity, momentum and mental acuteness […]

7 SEO Mistakes Most Local Businesses Make

The Pigeon algorithm from Google has been officially launched – as of early August, 2015 – and as a result, getting ranked anywhere near the top of local searches has become increasingly difficult for business owners who depend on community exposure. Not only have the ecommerce websites, which depend solely on internet sales for income, […]