The Right and Wrong Way to Present Patient Testimonials

Potential patients are now looking for more than an attractive ad campaign in their local newspaper. More than ever, word of mouth is exceedingly one of the most important ways new business is acquired. So how do you get people talking? First and foremost you must simply ASK! More often than not when a patient […]

Now That Your Taxes Are Out of the Way, an Even More Pressing Google Deadline is Upon Us

Don’t panic, but another deadline is upon us, and this comes less than one week after your dreaded tax deadline of April 15. Google has been warning us for months that the new algorithm will take place on April 21st, but for those of you whom have been preoccupied with other busy aspects of running […]

Understanding Facebook Retargeting to Improve Conversions

If you are on Facebook, you may have noticed that you see the same ads appearing in your news feed from time to time. Whether you have ever clicked on them or not, it might seem strange to you that the same company would know that you might be interested in their products or services. […]

5 Ideas to Turn $5 Worth of Marketing Into 5 New Customers

A lot of entrepreneurs are afraid to spend money on marketing, even though they know it might be in their best interest to do so. The fear comes from the unknown, and with so many marketing opportunities out there, the toughest part can be deciding which things are worthwhile vs. just a waste of money. […]