The Power of the Front Desk

For most cash-paid services, success relies on connecting with new patients – patients who have no previous experience with the office. They are coming in cold, having responded to an ad online or a direct mail piece. They are feeling a mix of nervousness, excitement, and hope. Your front desk staff sets the tone for […]

The Importance Of Team

As business leaders, we spend our time focusing on what the future of our business or practice needs to look like. Though we may be thoroughly deep in the weeds, we are also paying attention to what next month and next year need to look like – “Are we going to expand our services? Do […]

Building a Resilient New Patient Funnel

I am blessed to spend a lot of time building out marketing strategies for practices across the country. I really enjoy the work and feel like I can add a lot of value in a fairly quick conversation, based on the fact that I have the opportunity to see so many practices across the country […]

Becoming Local-Famous

If you’ve ever met a celebrity, you’ve probably had an odd experience – despite never having met this person in your life, you felt like you knew them. Why is that? Because we see these people on TV, online, or hear their voice on radio so frequently, we feel like we know them even though […]

Patient Testimonials

The Power of Patient Testimonials There are few assets more valuable than a strong patient testimonial to recruit new patients to your practice. In fact, a survey by BrightLocal showed that 80% of consumers trusted online recommendations as much as personal recommendations. Prospective patients look to see if they will “fit” into a practice long […]

Top Chiropractic Marketing Strategies You Need to Get New Patients in the Door

Healthcare providers are on trend to spend more of their budgets than ever before on marketing strategies to help them reach and communicate with their target audiences more effectively. A strong marketing strategy is essential for any business, but chiropractors especially need campaigns that will create consistent local presence and focus on patient retention. No […]