MedTech Marketing Resources

Proven Strategies for Healthcare Innovators Seeking Growth

Case Studies, Industry Insights & Digital Marketing Tips

Explore client success stories, white papers and other industry resources from Jairus.

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology Case Study

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology

The Buyer’s Perspective White Paper

The Buyer’s Perspective: Understanding the Healthcare Purchasing Process

Playbook for Revenue Cycle Growth

Playbook for Revenue Cycle Company Growth

Coming to America: Top Commercialization Strategies for Entering the US Market White Paper

Coming to America: Top Commercialization Strategies for Entering the US Market

RCM Pipeline Case Study

How a Revenue Cycle Company Leveraged Thought Leadership to Fill Their Pipeline and Drive Sales

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology Case Study

How Jairus Partnered with a U.S.-Based Revenue Cycle Company to Optimize for AI Technology

The Buyer’s Perspective White Paper

The Buyer’s Perspective: Understanding the Healthcare Purchasing Process

Playbook for Revenue Cycle Growth

Playbook for Revenue Cycle Company Growth

Coming to America: Top Commercialization Strategies for Entering the US Market White Paper

Coming to America: Top Commercialization Strategies for Entering the US Market

RCM Pipeline Case Study

How a Revenue Cycle Company Leveraged Thought Leadership to Fill Their Pipeline and Drive Sales

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

Why MedTech Companies Should Embrace Direct-To-Patient Outreach

1 2 3

Medical Device Growth Strategy Case Study Mockup

How an Enterprise Medical Device Company Grew Revenue With a Digital-Focused Growth Strategy

How a Data-Focused Digital Health Company Opened New Doors and Grew Sales Opportunities Through a Social Media-based ABM Program

How a Data-Focused Digital Health Company Opened New Doors and Grew Sales Opportunities Through a Social Media-based ABM Program

How a Specialized Revenue Cycle Company Improved Demand Generation & Demand Capture with a Content-Focused Lead Gen Strategy Case Study

How a Specialized Revenue Cycle Company Improved Demand Generation & Demand Capture with a Content-Focused Lead Gen Strategy

Conquering the MedTech Transition: A 60-Day Success Playbook for New Marketing Leaders White Paper

Conquering the Transition: A 60-Day Success Playbook for MedTech Marketing Leaders

How Jairus Partnered with a U.S.-Based Medical Device Company to Increase Engagement Amount Specialty Clinicians Case Study

How Jairus Partnered with a U.S.-Based Medical Device Company to Increase Engagement Among Specialty Clinicians

How a U.S.-Based HealthTech Company Leveraged a Robust Thought Leadership Strategy to Fill Their Sales Pipeline and Drive Future Revenue Growth Case Study

How a U.S.-Based HealthTech Company Leveraged a Robust Thought Leadership Strategy to Fill Their Sales Pipeline and Drive Future Revenue Growth

On-Demand Webinars

Video Library

On-Demand Webinar & Video Library

On-Demand Webinar & Video Library

On the Blog

Stay in the loop on best practices and key strategy shifts to build practice awareness and drive new patient demand.

A man in a white coat sits at a desk, working on a laptop.

Why Your Marketing Agency Is Failing Your Medical Device Company

A doctor typing on a laptop, focused on their work in a clinical setting.

Why Thought Leadership is More Crucial Than Ever for Growth-Oriented MedTech Companies

AI mode displayed on a phone screen

From Search to Sales: The Role of AI in MedTech Marketing and Revenue Growth

A man and woman in scrubs are examining a tablet together, discussing information displayed on the screen.

NPI Targeting: How MedTech Companies Can More Effectively Reach Clinicians Through Digital Marketing

Aerial perspective of a group of people engaged in teamwork, working on documents and digital devices at a shared workspace.

Win Before the RFP: How to Shape Buyer Criteria with Strategic Marketing

Collaboration between sales and marketing teams in MedTech RFP process

Bridging the Gap: Sales and Marketing Alignment in RFP-Driven Healthcare Sales

Insights

Find Out Why We’re So Passionate About Healthcare

Solutions

Learn How a CRM Can Help Build Your Sales Pipeline