MedTech Webinar

Why Traditional Marketing Playbooks Fail in MedTech

Watch this webinar to see why specialization in MedTech marketing is critical to driving real commercial outcomes for medical device sales. You will gain insights into:

Why traditional marketing approaches often fail in the medical device industry despite strong activity metrics

The core disconnect between generalist marketing strategies and the realities of MedTech sales cycles and buying processes

Key challenges unique to MedTech, including multi-stakeholder decision making, long and non-linear sales cycles, and regulatory constraints

Common pitfalls agencies make, including prioritizing lead volume over lead quality and producing messaging that lacks clinical credibility

The importance of aligning marketing and sales throughout the entire buyer journey, not treating them as separate functions

How ineffective marketing creates misleading performance signals while slowing pipeline and revenue growth

What an effective MedTech marketing strategy actually requires, including account-based approaches, clinically grounded messaging, and precision targeting

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Featured Speaker

Scott Alexander
CEO & Founder, Jairus

Scott’s lengthy healthcare career includes nearly a decade spent developing and marketing high-growth medical devices for some of the industry’s largest companies. He also served as VP of Innovation for one of the nation’s largest health systems. Now the owner of a global MedTech marketing agency, he helps connect medtech and other B2B healthcare companies with innovative strategies for revenue growth.