Search Engine Optimization for Medical Device Companies

Lead generation involves more than launching an ad campaign or networking at a conference. What countless medical device companies overlook is the crucial stepping stone to successful lead gen efforts: an optimized website. While every outreach tactic and campaign helps move leads through the pipeline, the one strategy that gives prospects one last push across […]

2024 Guide to Pipeline Success for Revenue Cycle Companies

Healthcare is growing more complex by the minute, creating an even steeper slope for practices seeking to manage their revenue cycles in-house—that’s why 61% of providers plan to either begin or expand partnerships with RCM vendors.1 On the surface, this is good news for RCM companies. The real challenge, however, lies in the oversaturation of […]

Growing a MedTech Company During an Economic Downturn

Heading into 2024, the question facing medtech innovators across the country is: how do we stay afloat and hit sales goals despite economic headwinds? While recession may be top of mind for company leaders across all industries, the healthcare sector is traveling down a separate path with diverse economic roadblocks and hidden barriers to growth. […]

How to Build a Reliable MedTech Commercial Model

A Double-Sided Challenge Among the countless disruptions that continue to wreak havoc on the industry, the top challenge for medtech innovators is pinpointing and engaging the right decision-makers. Getting your product or service into new hands is a far more elaborate process than before. Physicians aren’t the only decision makers for new products and services […]

Finding the Perfect Marketing Agency for Your Medical Device Company

As a business leader in the medical device industry, you understand the significance of effective marketing in driving growth and success. However, choosing the right marketing agency for your company can be a daunting task. There are many different options to choose from and each has their own, unique approach. That said, there are several […]

Triaging a Failure to Launch in Medtech

No matter your approach to medtech marketing, the individual objectives of each campaign, outreach effort, and content piece should all push toward one ultimate goal: growth. Revenue growth is likely the most important metric in your company. But what if you aren’t seeing the level of growth you anticipated? What information do you need to […]