Micro Moments: What You Need to Know Now to Capture Your Audience

Consumers have become all but completely mobile-centric, giving businesses an incredible amount of opportunities to reach them. Google has been dedicated to maximizing mobile experiences, and their recent concept of micro-moments is creating even more ways to consider how you are meeting your potential customer’s needs and providing valuable content. Micro-moments occur when customers turn […]

Four Reasons Why You Should Be Direct Messaging on Twitter

The numbers have proven Twitter to be one of the best platforms for businesses attempting to reach and connect with their audiences. Over 300 million users log in to Twitter each month, so the probability of reaching your target market is high and reaching them is just the tip of the iceberg. When Twitter users […]

New Marketing Trends You Should Definitely Watch

Life moves fast, but life in the internet age moves at warp speed! It can be difficult to keep up with all of the new tools and innovations available to help market your brand, especially while managing your current efforts. Although it may be a daunting task, it’s important to stay abreast of what’s current […]

Breaking the Fourth Wall with Your Social Media Posts

The number of your Facebook page likes is growing, and your followers on Twitter and Pinterest are greater than ever, when it comes to growing a social media audience, it seems you’re doing something quite right. But, you still feel like you’re playing to a packed house with no applause following your performance and no […]

Are Your Social Media Pages Anti-Social?

Social media and digital communication are here to stay, so there is no way to avoid promoting your brand and business online. Being present in the social networking community is essential to building more meaningful connections with your target audience, but the information on how businesses should interact on social media can be more guesswork […]

Choosing the Best Font for Your Marketing Emails

The number of choices can be overwhelming, but when selecting the right font for your email communications, it’s wise to avoid the fancy scripts to make sure your message is well received. Most email clients take the guesswork out of this choice by offering a default font like Helvetica and Arial for each new email […]