MedTech Webinar

Winning the Capital Game:

Building a High-Performance Sales Strategy in MedTech

Watch this webinar to gain insights into a successful medical device sales approach for capital purchases (typically in hospital settings), including:

Understanding the multi-stakeholder buying committee, elongated sales cycles, and budget gatekeepers unique to capital equipment.

How leading MedTech companies are freeing up rep resources by integrating digital lead generation into their commercial model.

Strategies to generate qualified, budget-ready opportunities — not just “MQLs” — in complex hospital and IDN environments.

How to influence clinical and economic stakeholders before an RFP is issued — and before competitors are even considered.

Leveraging account-based marketing (ABM) and intent signals to identify capital planning windows and budget cycles.

What materials actually move value analysis committees and other decision-makers forward — from ROI calculators to clinical validation assets.

Real-world examples of how strategic lead generation is supporting sales teams in complex MedTech environments.

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Featured Speakers

Scott Alexander
CEO & Founder, Jairus

Scott’s lengthy healthcare career includes nearly a decade spent developing and marketing high-growth medical devices for some of the industry’s largest companies. He also served as VP of Innovation for one of the nation’s largest health systems. Now the owner of a global MedTech marketing agency, he helps connect medtech and other B2B healthcare companies with innovative strategies for revenue growth.

Mike Sperduti
CEO & Founder, Emerge Sales

Mike is an entrepreneur, patented innovator, and global sales strategist, trusted by Fortune 100s, high-growth startups, and legacy brands to create explosive growth, build rock-solid pipelines, and bring breakthrough products to life. As CEO of Emerge, he helps MedTech, diagnostics, health tech, and nutraceutical companies build scalable outbound sales systems that generate consistent, qualified pipeline.

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B2B / MedTech