Decoding the Decision-Makers: A Blueprint for Medical Sales Success

When selling to large healthcare organizations, it’s crucial to recognize that multiple decision-makers are involved in the purchasing process. Most sales teams recognize (and focus exclusively on) the clinical audience, like a surgeon champion. However, in today’s environment, there are often at least two other groups to consider. Financial and operational stakeholders, each with their […]

How to Launch a Medical Device

Launching a new medical device is a twofold journey. First, you must develop the technology itself, submit regulatory filings, demonstrate sufficient clinical evidence, and, finally, get the regulatory stamp of approval — but it’s not time to celebrate yet. While R&D may appear to be the most important step, what many innovators often overlook is […]

Why RFP-Driven Medical Sales Demand a Different Marketing Strategy

In the world of medical technology and device sales, the traditional marketing playbook often does not apply. For businesses primarily driven by Requests for Proposals (RFPs), a paradigm shift in marketing strategy is not just beneficial – it’s essential. Let’s explore how to transform your approach to match the unique demands of an RFP-centric business […]

The New Way to Leverage KOLs in MedTech Marketing

For decades, healthcare innovators have leveraged partnerships with key opinion leaders (KOLs) to accelerate brand awareness and drive medtech sales. Conferences and trade shows served as the hub for new technology and groundbreaking innovations, with KOLs standing front and center promoting the latest and greatest products and services. This strategy was so effective that medtech […]

Launching Success: Optimizing Your Go-to-Market Strategy

For many, the path from development to commercialization is rife with hidden roadblocks and pitfalls at every turn. No matter how game-changing your solution is, it will never make it into the hands of clinicians without a robust go-to-market (GTM) strategy. Set your launch up for success by leveraging these five steps: Step 1 | […]

Breaking Down Digital Engagement Metrics for Healthcare Decision-Makers

Picture this: your medical device marketing team has spent weeks crafting perfectly worded messaging, beautifully designed graphics, and a fully optimized landing page with a fantastic user experience. You launch your campaign and wait patiently for the leads to start pouring in. Except…they don’t. What happened? Where did your efforts miss the mark? The unfortunate […]