How Tariffs Are Reshaping Medical Device Marketing—And What to Do About It

Hospital margins were already razor-thin. Now, tariffs are raising the cost of everything from surgical gowns to implantable devices—and healthcare decision-makers are under even more pressure to cut spending. As supply costs surge, hospitals are becoming more risk-averse—stalling innovation unless vendors make the financial upside impossible to ignore. If you’re a medical device manufacturer or […]

Reimagining Key Opinion Leaders’ Role in Modern Medtech Marketing

Key opinion leaders (KOLs) have long been central to medtech marketing strategies. But as traditional marketing methods lose their impact and digital engagement becomes the norm, it’s time to redefine how KOLs drive value among healthcare decision makers. The Traditional Role of Key Opinion Leaders at Conferences For decades, KOLs served as the backbone of […]

The Power of Educational Content: Driving Medtech Sales in a No-Access World

Healthcare decision-makers are harder to reach than ever. Direct access is shrinking—hospitals are consolidating, procurement teams have more control, and IT departments decide what gets integrated. If your sales strategy still relies on reps making in-person visits, you’re fighting an uphill battle. This is where educational content changes the game. Buyers research solutions long before […]

Launching Success: Optimizing Your Go-to-Market Strategy

For many, the path from development to commercialization is rife with hidden roadblocks and pitfalls at every turn. No matter how game-changing your solution is, it will never make it into the hands of clinicians without a robust go-to-market (GTM) strategy. Set your launch up for success by leveraging these five steps: Step 1 | […]

The Power of a Unified CRM

Sales and marketing misalignment drains revenue from MedTech companies. Leads go cold, messaging gets muddled, and potential buyers lose interest before a deal can even take shape. Without a unified customer relationship management (CRM) software, teams operate in silos, leads slip through the cracks, messaging becomes inconsistent, and potential buyers disengage before a deal ever […]

Decoding the Decision-Makers: A Blueprint for Medical Sales Success

When selling to large healthcare organizations, it’s crucial to recognize that multiple decision-makers are involved in the purchasing process. Most sales teams recognize (and focus exclusively on) the clinical audience, like a surgeon champion. However, in today’s environment, there are often at least two other groups to consider. Financial and operational stakeholders, each with their […]