Attention should be paid by dental offices to what is said about their services and also products online. According to Journals, 92% of the people have greater confidence in the information that is found online than from any other source of information. If the potential patients find reviews that are negative about a given office, they may end up deciding against using the negatively reviewed product as well as services. Negative information may cause many issues or problems in areas such as sales, financing, recruitment, brand management and investor relations.
Here are some ways that you can combat a poor Google review:
Monitor and Track: Having awareness of all new information which is related to the brand is the first important step in building effective reputation for online management strategy. By the use of internet-monitoring systems, one is able to receive warnings whenever any kind of information which is related to the given brands has been published. There are indeed a good number of free tools which are able to aid an individual to analyze developing trends and also gather market intelligence.
Use of Search Engine Optimization (SEO): This aids the latter brand to appear higher or greater in Search Engine ranking Page (SERPs). SEO also allows ones website or blog to appear at the top of the results due to searching lists (on Google search, Bing search, yahoo search etc.) for one’s name as well as brand. If the blog and website pages are wholly search engine optimized, they do appear on the beginning few pages of the search results in the major search engines. Thus, negative comments are often pushed down in this search results. Deployment of a smart strategy of SEO adds the search value to one’s site and reduces the visibility of comments that are negative by pushing them to the bottom of the SERPs.
Adoption Strong Public Relationships (PR) Approach: Once one has search engine optimized their site, benefits should be gotten from the corporate and the employee blogs. They help one to be able to support business functions that are specific such as promotion, marketing, or even customer services and this does indeed grows an individual’s reputation. All the corporate communications should be published on the website. These may include case studies, press releases, testimonials, white papers, articles and many others. Make sure that the pages are indeed optimized for the name or even brand.
Reply Constructively: If there is negative comment posted about the brand, it may spread and also ruin one’s image if it is not addressed in the quickly in the right manner. For this situation to be avoided, one should stay Calm and also Formulate a reply that is Polite: If one makes response in a way that is pleasant and of great help, in the effort of replying to a comment that is negative may be a positive way to enhance admirable levels of respect in the business.
Ask Happy Clients to Help: The impact of negative reviews against a given brand can be greatly reduced if satisfied and happy customers post reviews that are positive. When prompted, many clients willingly take a few minutes in order to provide their feedback. If previous clients are happy, an individual may ask them to help the product grow. Good reviews written on social media sites, definitely, reduces the effect of publicity that is negative.
The key is to stay calm. When you see a negative review or comment, it may infuriate you, especially if you have really tried to make a customer happy. Take a moment and step away from the computer before you do anything brash. You can also hire a marketing firm that specializes in reputation management.