Launching Success: Optimizing Your Go-to-Market Strategy
For many, the path from development to commercialization is rife with hidden roadblocks and pitfalls at every turn. No matter how game-changing your solution is, it will never make it into the hands of clinicians without a robust go-to-market (GTM) strategy. Set your launch up for success by leveraging these five steps: Step 1 | […]
The Power of a Unified CRM
Sales and marketing misalignment drains revenue from MedTech companies. Leads go cold, messaging gets muddled, and potential buyers lose interest before a deal can even take shape. Without a unified customer relationship management (CRM) software, teams operate in silos, leads slip through the cracks, messaging becomes inconsistent, and potential buyers disengage before a deal ever […]
Retaining Your Healthcare Customers: Strategies for Contract Renewal Success
In the fiercely competitive healthcare industry, did you know that acquiring a new customer can cost five times more than retaining an existing one? For healthcare vendors, ensuring your customers renew their contracts is not just beneficial—it’s essential. Your existing customers are your most valuable assets. Unless they’re truly dissatisfied, it’s significantly easier to retain […]
The New Way to Leverage KOLs in MedTech Marketing
For decades, healthcare innovators have leveraged partnerships with key opinion leaders (KOLs) to accelerate brand awareness and drive medtech sales. Conferences and trade shows served as the hub for new technology and groundbreaking innovations, with KOLs standing front and center promoting the latest and greatest products and services. This strategy was so effective that medtech […]
Breaking Down Digital Engagement Metrics for Healthcare Decision-Makers
Picture this: your medical device marketing team has spent weeks crafting perfectly worded messaging, beautifully designed graphics, and a fully optimized landing page with a fantastic user experience. You launch your campaign and wait patiently for the leads to start pouring in. Except…they don’t. What happened? Where did your efforts miss the mark? The unfortunate […]
Adapt Your Go-To-Market Strategy to Succeed Post-Pandemic
Healthcare business practices have evolved. Face-to-face interaction is no longer the leading sales tactic, and MedTech companies must adapt to the reality of unreachable decision-makers. With stagnant sales pipelines and restricted access to countless providers, healthcare innovators are scrambling to find new ways to generate leads. Digital Opens Doors Digital marketing paves the way for […]
