Senior Living Marketing Solutions

Discover a better approach to senior living marketing.

The senior living industry simultaneously faces unprecedented challenges and opportunities – from staffing shortages, regulatory requirements and technology demands to escalating need from the Baby Boomer generation and new ways to connect with prospective residents through digital platforms. As a leader in senior living marketing, Jairus helps organizations more efficiently engage decision-makers to shorten sales cycles and improve marketing ROI.

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Assisted Living Facilities

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Retirement Communities

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Long-Term Acute Care Facilities

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Skilled Nursing Facilities

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Rehabilitation Facilities

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Hospice & Home Health

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The focus that Jairus has on the healthcare industry was a big deciding factor. There was a pretty immediate trust because they understand the nuances. It was easy to feel like Jairus is part of our internal team.”

How digital marketing can increase your occupancy more efficiently and effectively.

Whether you’re an assisted living facility, a retirement community or similar organization in the senior living industry, digital marketing channels open up new opportunities for expanding your brand’s presence and driving new referrals – all by meeting your target audience exactly where they already are:

Digital Engagement by Age

Ages 55-64

86% use a smartphone¹

94% have internet access¹

73% are on social media¹

83% watch YouTube²

Ages 65+

55% use a smartphone¹

77% have internet access¹

59% are on social media¹

49% watch YouTube²

As seniors’ engagement on digital platforms continues to grow, it’s now more crucial than ever to ensure your organization’s presence is strong there as well.

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Senior Living Marketing Services

Partner with an agency that truly understands marketing for assisted living, skilled nursing, LTAC and retirement communities.

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Market Research

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Brand Development

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Digital Marketing

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Social Media Marketing

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Content Development

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Public Relations

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Website Development

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SEO Program

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Event/Webinar Support

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Video Development

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Traditional Media

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Reputation Management

Common Senior Living Marketing Challenges

(and how to overcome them)

Audience
Connection

Efficiently engaging with all decision-makers, not just prospective residents.

Reputation
Management

Ensuring your senior living brand is represented well across all platforms.

Budget
Efficiency

Making the most of limited marketing budgets to focus on those most likely to convert.

ROI
Evaluation

Understanding which marketing efforts are driving revenue, and which aren’t.

Jairus helps senior living organizations, including assisted living facilities, retirement communities, skilled nursing facilities and others implement proven solutions for all of the above.

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