Senior Living Marketing Solutions
Discover a better approach to senior living marketing.
The senior living industry simultaneously faces unprecedented challenges and opportunities – from staffing shortages, regulatory requirements and technology demands to escalating need from the Baby Boomer generation and new ways to connect with prospective residents through digital platforms. As a leader in senior living marketing, Jairus helps organizations more efficiently engage decision-makers to shorten sales cycles and improve marketing ROI.
Assisted Living Facilities
Retirement Communities
Long-Term Acute Care Facilities
Skilled Nursing Facilities
Rehabilitation Facilities
Hospice & Home Health

The focus that Jairus has on the healthcare industry was a big deciding factor. There was a pretty immediate trust because they understand the nuances. It was easy to feel like Jairus is part of our internal team.”
How digital marketing can increase your occupancy more efficiently and effectively.
Whether you’re an assisted living facility, a retirement community or similar organization in the senior living industry, digital marketing channels open up new opportunities for expanding your brand’s presence and driving new referrals – all by meeting your target audience exactly where they already are:
Digital Engagement by Age
Ages 55-64

86% use a smartphone1



Ages 65+


77% have internet access1

59% are on social media1

As seniors’ engagement on digital platforms continues to grow, it’s now more crucial than ever to ensure your organization’s presence is strong there as well.
Senior Living Marketing Services
Partner with an agency that truly understands marketing for assisted living, skilled nursing, LTAC and retirement communities.
Market Research
Brand Development
Digital Marketing
Social Media Marketing
Content Development
Public Relations
Website Development
SEO Program
Event/Webinar Support
Video Development
Traditional Media
Reputation Management
Common Senior Living Marketing Challenges
(and how to overcome them)

Audience
Connection
Efficiently engaging with all decision-makers, not just prospective residents.

Reputation
Management
Ensuring your senior living brand is represented well across all platforms.

Budget
Efficiency
Making the most of limited marketing budgets to focus on those most likely to convert.

ROI
Evaluation
Understanding which marketing efforts are driving revenue, and which aren’t.
Jairus helps senior living organizations, including assisted living facilities, retirement communities, skilled nursing facilities and others implement proven solutions for all of the above.
Direct-to-Patient Marketing
Learn how we help practices increase patient volumes.

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HCP/B2B Marketing
Learn more about what we do - any why we're so passionate about it.

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