Discover NPI-based Physician Targeting

NPInsights by Jairus helps medical device, life science, healthtech and other MedTech organizations reach the right physician with the right message at the right time.

The Smarter Way to Target Providers

Reach the right physician with the right message at the right time. NPInsights powers direct physician targeting for B2B healthcare marketing based on verified NPI profiles and other data.

Through NPInsights, Jairus leverages NPI-based targeting and other specialized physician data to help medical device companies more effectively target and connect with clinicians. This truly targeted approach to HCP marketing is redefining how B2B healthcare companies turn data into actionable insights and revenue growth, and works across all medical specialties:

Redefining the Modern MedTech Marketing Strategy

With NPInsights, Jairus builds custom physician audience segments leveraging verified NPI-based profiles, procedural volumes, and other specialized data. These insights power precisely targeted physician marketing across a variety of web-based platforms, meeting providers wherever they’re spending time on the internet. Data used in NPInsights audience segmentation includes:

National Provider Identifier (NPI) Data

Procedure Code & Claims Data

Specialty & Affiliation Data

Proven HCP Targeting Strategies, Backed by Deep Industry Knowledge

Jairus is the top choice for B2B healthcare marketing for good reason.

We’ve spent years developing a digital campaign model created specifically to engage, educate, and convert clinicians and other B2B healthcare decision-makers.

Turn Physician Data Into Actionable Insights and A Busy Sales Pipeline

Unlock Insight and Growth

By stratifying physician data over time, NPInsights identifies what actually drives purchasing behavior, including which specialties and use cases convert.

Get Faster Feedback, Faster Results

NPInsights delivers feedback in a fraction of the time compared to the traditional sales learning cycles, powering quicker iterations and smarter resource allocation.

Drive Improved Outcomes

NPInsights connects physicians to more targeted education and engagement, better prepping prospects for the sales conversation when the time is right.

A 3-Part Model for Better Physician Targeting

NPInsights is more than just NPI-based targeting for providers. This program incorporates our comprehensive MedTech marketing model, with social/digital strategies design to more efficiently and more effectively engage with, educate and ultimately sell to physicians and other B2B healthcare decision-makers.

Learn more about NPInsights by scheduling a discovery call:

NPInsights: Beyond the Data

NPInsights Audience QuickStart Tool

Take the next step to a more effective physician targeting strategy:

The focus that Jairus has on the healthcare industry was a big deciding factor. There was a pretty immediate trust because they understand the nuances of marketing for a med device company. It was easy to feel like Jairus is part of our internal team.”

We were looking to improve our outreach at the top of the funnel, and then really implement content as a key driver to shorten our sales cycle. What we’re proven now is we are able to move people through with content. The wins with Jairus are the flexibility with which you work and your willingness to dive in. We feel like we really do have a partner.”

The biggest benefit of our partnership with Jairus was the ability to connect with a large number of potential leads, which we can’t do on our own. Also being able to refine our message through our content – getting that messaging right matters with our product in particular. We were able to really evolve that by working with the Jairus team.”

Amazing! The website looks great. We already have a complement on it from one of our KOLs! Thank you for this excellent work!”

What Clients Say About Jairus

The Jairus team proudly partners with growth-focused MedTech organizations from around the globe, including medical device, life science, healthtech, biotech and revenue cycle companies. Schedule a discovery call to learn more about how we help our clients reach healthcare decision-makers and meet revenue goals.

Yes, We Do That.

A Full-Service Marketing Agency Exclusively Focused on the MedTech Industry

MedTech Content Development

Medical Device Brand Development

Medical Device Public Relations

HCP Marketing Campaigns

Direct-to-Patient Marketing Campaigns

B2B Healthcare ABM Campaigns

Medical Device Conference & Trade Media Support

MedTech Webinar Development

Website & Landing Page Development

Medical Device SEO Support

Product Launch and Go-to-Market Strategies

Medical Device Digital Ad Campaigns

Medical Device Social Media Ad Campaigns

NPI Physician Targeting Strategies

Medical Device Organic Social Media

MedTech Market Research

CRM/Pipeline Implementation & Support

Gain visibility into your medical device sales and marketing process, access key healthcare decision-makers, and drive predictable growth with a proven system for medical device innovators. Schedule a discovery call to find out if NPInsights and Jairus is the right fit for your company.

The Medical Device Marketing Solution You Need

Our deep expertise in the MedTech industry has helped hundreds of companies like yours launch, scale and meet revenue goals.

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Discover NPI-based Physician Targeting

The Smarter Way to Target Providers

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