6 Stats for Winning Over Physicians with Digital Health Tools
Physicians are increasingly recognizing the advantages of using digital tools and technology to support patient healthcare. A recent digital health report by the American Medical Association spotlights shifting physician attitudes toward digital health solutions over the past six years. For medtech companies and those marketing to physicians, this research provides new insights and opportunities for […]
Why annual strategic planning no longer works for MedTech companies in 2023
As author Robert J. McKain once said: Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them. In the fast-paced worlds of marketing, technology and healthcare, options change and new opportunities surface continually – making it imperative for MedTech companies to avoid the antiquated […]
MedTech Marketing: Push vs. Pull
Trying to find better ways to inspire engagement with your brand? Remember this simple fact: no one wants to be told what to do. In other words, your target audience does not want to be pushed towards contacting you — they want to be pulled. The most effective marketing strategies in the healthcare industry are […]
Adapt Your Go-To-Market Strategy to Succeed Post-Pandemic
Healthcare business practices have evolved. Face-to-face interaction is no longer the leading sales tactic, and MedTech companies must adapt to the reality of unreachable decision-makers. With stagnant sales pipelines and restricted access to countless providers, healthcare innovators are scrambling to find new ways to generate leads. Digital Opens Doors Digital marketing paves the way for […]
Life Science Marketing: Harnessing the Power of Social Media Platforms
Are your healthcare executive prospects now working from home? Are your target accounts denying access to non-patients? It’s a tough place to be. Thankfully, social media and an omni-channel marketing approach can help with that. Digital marketing centers around understanding where your customers are and putting your message in front of them — doctors and […]
Secrets to Getting Access to Decision Makers Like It’s 1999
MedTech companies are facing major roadblocks in generating demand for their new technologies. Gone are the days of catching doctors scrubbing in for surgery — and the endless sales opportunities that followed. In this new age of medtech sales, many are wondering if we will ever have the same access to decision-makers that we did […]
