How MedTech Companies Can Fix an Empty Sales Pipeline

Launching a successful medtech marketing campaign requires a deep understanding of the forces that drive buying behavior — and how those forces specifically apply to your target audience, factoring in new and upcoming market shifts and attitudes. This is a tall order for any sales team; without a carefully crafted campaign, your efforts will likely […]

4 MedTech Product Launch Mistakes to Avoid: Safely Navigating Pre-Approval Market Development Efforts

Staying ahead of the competition and effectively reaching target audiences is critical for success in medtech and healthcare marketing. As Q3 approaches, it’s time to ramp up your marketing efforts and maximize your market penetration. By applying these strategies, healthcare innovators can significantly enhance their visibility and achieve substantial growth in Q3. Here are six […]

Elevating Your MedTech Marketing for Q3 Success

Staying ahead of the competition and effectively reaching target audiences is critical for success in medtech and healthcare marketing. As Q3 approaches, it’s time to ramp up your marketing efforts and maximize your market penetration. By applying these strategies, healthcare innovators can significantly enhance their visibility and achieve substantial growth in Q3. Here are six […]

3 Methods to Navigate Challenges of Access to Healthcare Decision-Makers

For many medtech companies, sending reps into the hospital for sales calls feels like a distant memory. Now, leaders must go back to the drawing board to devise new marketing and sales strategies to drive growth despite unprecedented industry challenges. Challenge: Limited Face-to-Face Opportunity Perhaps one of the most disruptive medtech shifts brought about by […]

6 Stats for Winning Over Physicians with Digital Health Tools

Physicians are increasingly recognizing the advantages of using digital tools and technology to support patient healthcare. A recent digital health report by the American Medical Association spotlights shifting physician attitudes toward digital health solutions over the past six years. For medtech companies and those marketing to physicians, this research provides new insights and opportunities for […]

Why annual strategic planning no longer works for MedTech companies in 2023

As author Robert J. McKain once said: Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them. In the fast-paced worlds of marketing, technology and healthcare, options change and new opportunities surface continually – making it imperative for MedTech companies to avoid the antiquated […]