Google Customer Match: The New Wave in Targeting Ads

Google is maximizing the potential of your email list building efforts with Customer Match. The Customer Match product was released last year to give digital marketers the opportunity to use customer-owned data to target their Google ads more efficiently and increase the potential for customer engagement. Customer Match is an AdWords remarketing list builder that […]

Three Questions You Should Consider Before Launching Your Content Marketing Campaign

In a world full of constant social media chatter, content marketing allows businesses to foster an authentic customer experience and connect on a unique level that distinguishes you from your competition. Digital marketing is moving into an era where content reigns supreme above all other efforts to grow and engage an audience so, the strength […]

Is Google’s New Ad Layout Impacting Your Marketing Results?

As of last year, Google searches completed on mobile devices significantly eclipsed the number of searches initiated on desktops. Google’s continued efforts to optimize the mobile experience and keep up with users’ changing needs is impacting desktop displays in a major way. The ads users normally saw to the right of their desktop searches have […]

It’s Time to Talk About Content Marketing

Stop thinking of content marketing as an optional part of your marketing strategy. This essential marketing tool could make the difference in your efforts to connect with your target market and engage your customer. As more businesses use digital marketing to build their brand, it becomes increasingly difficult to stand out from the crowd. Reliable, […]

Is There Too Much Competition For Your Business to Get in the SEO Game?

Launching an SEO strategy is something many business owners lack the time to do. You’re busy running your business, and you know how important SEO can be as an integral part of your marketing efforts. Yet, in a field of constantly evolving SEO strategies, how can you stay ahead of your competitors? Maybe it is […]

Tips to Bring a New Staff Member Up to Speed Quickly

When you are a busy business owner, manager, or supervisor of any kind, then getting a new employee trained properly and then ramping them up to the desired production level cannot happen fast enough. It can be difficult for many people in management positions to balance the desire to get a high production level out […]