The Crucial Role of Marketing in Hospital Virtual Care Success

Last year, nearly a quarter of U.S. patients used telehealth services – a dramatic increase from pre-pandemic utilization of 5%.1 It’s a trend that the healthcare industry predicts will continue, and for good reason: Patients like it. While patient demand for hybrid care grows, many hospitals struggle to fully capitalize on the opportunity. The right […]

6 Stats for Winning Over Physicians with Digital Health Tools

Physicians are increasingly recognizing the advantages of using digital tools and technology to support patient healthcare. A recent digital health report by the American Medical Association spotlights shifting physician attitudes toward digital health solutions over the past six years. For medtech companies and those marketing to physicians, this research provides new insights and opportunities for […]