White Paper
The Buyer’s Perspective: Understanding the Healthcare Purchasing Process
Are you struggling to navigate healthcare sales?
You’re not alone. Most medical device vendors lose contracts because they don’t understand the buyer’s perspective and the complex decision-making process that healthcare organizations follow.
What You’ll Discover Inside:
- Precisely how healthcare organizations make purchasing decisions and when to engage at each critical stage.
- The 4 critical personas who influence every healthcare purchase – from clinicians to IT.
- The dos and don’ts that separate successful vendors from those who get shut out of the process.
- How VACs evaluate products and what evidence you need to present to win their approval.
- How to stay ahead with insights on data analytics, value-based purchasing, and cybersecurity requirements.
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Growth marketing for healthcare innovators.
Direct-to-Patient Marketing
Ready for a steady flow of new patients? The Jairus approach employs data-driven outreach strategies to reach patients like never before.
HCP/B2B Marketing
The Jairus model is built around hyper-personalized marketing to physicians and other healthcare decision-makers for longterm engagement and sales.
